One million reasons Torq is excited about 2023

Torq commits $1M internal investment over fiscal 2023 to support growth of Pimcore service offering.

Jeremy Noonan
September 29, 2022

After two weeks of travel I find myself sitting in the Salzburg airport with a refined vision for Torq. While I was able to sneak in a few days of sight-seeing, the primary motivation for the trip was to attend the Pimcore Mountain Summit in Zistelalm, Austria. The chance to meet and network with dozens of other Pimcore Partners and the Pimcore team itself allowed for the planning we have been doing for the last twelve months to crystallize into concrete actions we will be implementing over the next twelve.

One of the major announcements at the Mountain Summit is that Pimcore is committing $1M into their Partner Promotion fund. As a Pimcore Partner this is very exciting news, and we look forward to their investments growing the Pimcore market share globally. Inspired by this investment by Pimcore, Torq is investing $1M into internal strategic projects that will benefit our clients, the Pimcore community, and our growing team. Over the coming months we will be releasing more details on each of these projects, but here is a small preview of some of the initiatives:

MoreCore: MoreCore is the codename of a suite of Pimcore Bundles we've been developing at Torq that bring extended functionality to Pimcore. Some of the features we are revealing at this time are:

  • Data Analysis Reports - Quickly analyze all your Pimcore Data and generate reports on which pieces of your data have quality issues or are complete.
  • Artificial Intelligence - Torq has a team of Azure Certified Developers integrating Pimcore with Microsoft Azure's Cognitive Services. We're using these services to enhance Pimcore with some cool features including image analysis, taxonomy generation and content sentiment analysis. We're also performing experiments to enhance Pimcore's already feature rich Customer Management Framework with Microsoft's AI Personalizer.
  • Easy Imports - Pimcore has an excellent Data Importer plugin for the Datahub, though it does require a certain amount of technical savviness. We're creating a simplified interface to allow business users to maintain data using a intuiative web interface.

Built In Classes and Attributes:  We've built numerous data models on Pimcore, often for retail products. We believe there is enough common requirements for these data models that we can build some baseline standards that will be available to our clients and the Pimcore marketplace. We are researching industry standards and referencing sources such as GS1, Amazon, and Channel Advisor to standardize attributes for different industry segments. Through this offering we want to make available a number of boxed definitions:

  • Product Classes
  • Taxonomy Classes
  • Taxonomy Definitions for common industry segments
  • Object Bricks for common industry segments

Web Presence and Content: Torq will be launching a new website in early 2023 that will better communicate our service offering to the market. We are committing to regularly publishing new blog posts, case studies, and informative content to provide relevant information about Torq and what we can offer - and we're going to do this using the best multi channel publishing tool in the marketplace: Pimcore.

We are excited to embark on these internal projects and to share the outputs with our clients and the wider Pimcore community. Stay tuned for updates on our $1M investment!

Case Study

The Client

The Problem

The Torq IT Solution


  • "IWT transitioned support of the custom backend and data dashboard to Torq IT in 2019. It was a very nervous time as our clients rely on the service to interact with the SENTRY product. With only limited documentation Torq IT was able to maintain the service immediately. Torq IT has been able to improve the quality of the service as quantified by faster service response time and achieving zero server downtime for the past 3 months. Complaints from clients regarding service response have been evaporated."
  • Colin Ragush
  • Technology Lead, Island Water Technologies
  • "We have worked with Torq IT for several years now. Torq has created custom business intelligence tools and system integrations for our business that are core functionality. Torq takes the time to listen and understand what the system requirements are, and provides meaningful real world explanations of potential paths. They then execute these plans into real tools. I highly recommend Torq's services."
  • Dave Iwankow
  • Director of Digital, AmerCareRoyal
  • "Torq IT developed a customer portal and business intelligence suite for our business. The project was delivered professionally, on time and on budget."
  • Eric Paladino
  • Vice President of IT, AmerCareRoyal

Let's build something amazing together.

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About Us

Torq IT is an innovative, experienced and nimble team of experts based in North America. Every day we strive to deliver quality software solutions on time and on budget. We view ourselves as extensions of our clients team and are here for long term client relationships.

We've been a Pimcore Partner since 2018 and are committed to empowering our clients with Pimcore throughout North America.